OS 4Ps DO COMPOSTO DE MARKETING NA LITERATURA DE CIÊNCIA DA INFORMAÇÃO
Keywords:
marketing mix, information agenciesAbstract
The paper anal)'zes 60 dOCIll/lelltsabollt the 4Ps of marketing mix in libraries ill IlIforma/ioll
Science literatllrefrom 1975to 1995, in order to knolV the writers and IIOIVmall)' have IVrittell
abollt the topic. It also asks s/lch q/lestions as: WIIOlVasthe pioneer? Who was the pioneer to
add Ps? It sholVs a cllronolog)' of the reviewed doc/llllents and it comments on the 4Ps, and
s/lggests the adoption of the most cOlllpletedaddition proposal presented in order to gllarantee library future.
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