Exploración del impacto de los hashtags virales en el comportamiento de búsqueda de información sanitaria en línea: conclusiones de una encuesta a estudiantes
insights from a student survey
Palabras clave:
Digital literacy, Health behaviors, Social media, Trends, User engagementResumen
Este estudio explora el impacto de las tendencias y el contenido viral en el comportamiento de búsqueda de información sanitaria en línea (OHISB), centrándose en cómo los usuarios interactúan con la información sanitaria digital y la evalúan. El objetivo es examinar el papel de las tendencias emergentes en línea en la configuración de las percepciones y la toma de decisiones con respecto a la información sanitaria. Se realizó una encuesta transversal en la Universidad Carlos III de Madrid en mayo de 2023, en la que participaron 107 participantes reclutados mediante un muestreo por conveniencia. El instrumento de la encuesta, administrado a través de Google Forms, consistió en preguntas estructuradas que evaluaban la exposición al contenido sanitario viral, su credibilidad percibida y su influencia en las acciones relacionadas con la salud. Los datos se analizaron utilizando estadísticas descriptivas e inferenciales para identificar patrones y correlaciones. Los resultados revelan que una proporción significativa de los participantes se basan en las tendencias de las redes sociales para informar sus decisiones sanitarias, y que el contenido viral a menudo se percibe como creíble en función de la popularidad en lugar de la fiabilidad de la fuente. Sin embargo, el estudio también destaca las disparidades en la alfabetización digital, ya que algunos participantes demuestran una capacidad limitada para evaluar críticamente la información sanitaria en línea. Estos hallazgos subrayan la necesidad de intervenciones específicas para mejorar la capacidad de los usuarios para navegar y evaluar la información sanitaria en la era digital. El estudio contribuye a comprender la intersección de las tendencias digitales y los comportamientos de salud, ofreciendo perspectivas para futuras investigaciones y estrategias de salud pública destinadas a promover la toma de decisiones informada en el contexto de una creciente dependencia de las plataformas en línea.
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