The influence of rumors in the stock market: a case study with Petrobras
Palabras clave:
Informal flows, Intangible capital, Price fluctuation, Rumor, Stock market, Tacit knowledgeResumen
This paper analyzes the influence of rumors on price fluctuations in the Stock Exchange of São Paulo between 2007 and 2011, through a case study with Petrobras, a company whose stock had the largest trading volume within the period. For this purpose we used the historical prices of cash market provided by the stock exchange. The communications in which
Petrobras provides clarifications regarding unofficial information disclosed in the press were also collected from the stock exchange website. The analysis of these documents helped to create a diagram to represent the information about the rumors and categorize them by subject. This diagram was applied to a database to store the information collected from the company’s communications. Then this information was retrieved to analyze the influence of rumors on price movements. The results confirm that the company’s responses to rumors influence price fluctuations of its stock. At eagerness for information to dilute uncertainty, investors make decisions based on rumors betting on the credibility of the media that disclose them, even though knowing that the information is not always reliable.
Descargas
Citas
ALLPORT, G.W.; POSTMAN, L. An analysis of rumor. Public Opnion Quaterly, v.10, n.4, p.501-517, 1947.
CASTELLS, M. A sociedade em rede. 6.ed. São Paulo: Paz e Terra, 1999.
KAPFERER, J.N. Boatos: o mais antigo mídia do mundo. Rio de Janeiro: Forense Universitária, 1993.
KNAPP, R. A psychology of rumor. Public Opnion Quaterly, v.8, n.1, p.22-37, 1944.
LE COADIC, Y.F. A ciência da informação. 2.ed. Brasília: Briquet de Lemos, 2004.
MARTINS, V. O boato como simulacro: uma investigação sobre a comunicação no mercado financeiro. 2008. Tese (Doutorado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2008.
MÜLLER, L.H.A. Mercado exemplar: um estudo antropológico sobre a bolsa de valores. Porto Alegre: Zouk, 2006.
PETERSON, W.A.; GIST, N.P. Rumor and public opnion. American Journal of Sociology, v.57, n.2, p.159-167, 1951.
PRASAD, J. Psychology of rumor: a study relating to the great Indian earthquake of 1934. British Journal of Psychology, v.26, n.1, p.1-15, 1935.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2022 Transinformação
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.